Tribefunds

“Every rupee collected through this campaign will be directed towards ensuring pre-school children across the country, have access to a nutritious meal. ”

Keells Supermarkets

School food programs around the country reduce hunger, prevent malnutrition, and provide essential nutrition so children can continue their education uninterrupted.

Amidst the current challenging circumstances faced by our nation, Keells has partnered with Sarvodaya to launch the project “A Nutritious Tomorrow For Our Little Ones” which will focus on setting up community kitchens in selected pre-schools with the goal of providing a nutritious meal for up-to 1000 children (between the ages of 2.5 to 5 years) across a span of several months. A mini garden plot will also be set up where possible, in the same school to build a connection with nutrition and the environment among the children.

Our Goal – 1000 pre-school

children/100,000+ meals

Support from partners and donors like you, will be crucial to ensure children receive the right nutrition to grow and thrive.

Progress: As at 01/05/2023

Meals: 50,000+

Children: 995

Areas: 26

How it works

• A Meal card’s priced at Rs.850 and will provide a meal for 5 children. Cards will be available for purchase in-store and via the website.

• For every 5 meals, 1 meal will be contributed by Keells up-to a minimum of 20,000 meals. Every Rupee collected will contribute towards providing meals for pre-school children.

• Our community implementation partner will set up community kitchens in selected locations and with the support of parents and local communities, ensure that the children that attend a chosen Child Development Center/Montessori are provided a healthy meal on all 5 days of the pre-school week in accordance with the guidelines provided by the authorities.

• Each community kitchen will be funded up-to 6 months and handed over to the community.

• A garden will be set up where possible, to provide a further source of nutritious produce to utilize for the school meal program.

Our partners

• Sarvodaya has over 64 years of experience in diverse community based development initiatives across their 25 district centers. They will provide the ground level support to establish the community kitchens and gardens and sourcing produce locally as well as training parents to finally take over the community kitchen.

• BDO has been an audit firm with a long-standing relationship with Keells built on professionalism and trust. They will take on the role of an assurance partner to oversee the process.

• Thuru is a social innovation that introduces new technologies to accelerate reforestation.

• Ceylon Agri is an agricultural company providing plants and agricultural products along with the expertise and guidance in gardening both for agricultural purposes and home gardening needs.

• Digital Content strives to give local brands access to global communication services and innovative ways of engaging the right audience with innovative storytelling methods, audience specific content, influencer marketing, and an engaging loyal customer base that drive sales.

• Nations Trust Bank will contribute 1 meal for every meal card purchased by donors courtesy of selected cards, up to a maximum of 1000 meals.

• Meththa America join us as an advocacy partner to raise awareness regarding the initiative via their networks, with a commitment towards raising funds for a minimum of 3000 meals.

• CTRT8 join us an advocacy partner, with a commitment of raising approximately Rs.2.5 million in aid of this cause.

Our Goal – 1000 pre-school

children/100,000+ meals

Support required for 20,000 meals

Budget required: Rs.3,400,000

Support from partners and donors like you, will be crucial to ensure children receive the right nutrition to grow and thrive.

Keells is proudly owned and operated over the last 30 years, delivering the freshest quality products, along with great value, serving thousands of Sri Lankans everyday.

As a subsidiary of the John Keells Group, Keells operates over 130 supermarkets across the country and was recognized as the strongest brand for the year 2022, and the most valuable supermarket for the 4th consecutive year by Brand Finance, Sri Lanka, Keells has been leading and shaping the retail industry and will do so long into the future.

With the core purpose of improving the quality of life for the nation, we are working to bring our customers further innovations and a world class retail experience while working towards creating a positive impact among our communities and the environment.

Our team of over 5000 people is at the heart of our success and we believe in forming strong and lasting partnerships with our stakeholders. This is why our community and sustainability pillars are structured around engaging with, supporting and uplifting these groups ranging from our farmers, suppliers and team members to the community at large and the environment.

We hope to have all necessary funding in place by August 2023 with the project having commenced on October 1st 2022 and significant milestones already achieved.

16th May 2023 - We are off with our campaign, really looking forward to your support.

Contact details for further inquiries

Organisation: Keells Supermarkets
Co-ordinator Dinuk Peter Gunesekera
Phone Number: +94 (0) 77 517 7873
Email: dinuk.jms@keells.com

“A Nutritious Tomorrow For Our Little Ones” – A Community Relief initiative by Keells Supermarkets

Keells Supermarkets