The concept of education through entertainment popularly known as “Edutainment” is steadily gaining popularity in Sri Lanka. This is as parents acknowledge the value of organised indoor play centres as a tool for effecting childrens’ learning. Such facilities engage kids in creative and hands-on activities in a fun manner, thus developing social skills through their interaction with other children.
Edutainment remains a largely untapped market in Sri Lanka, with a potential of up to 450,000 children within Colombo alone. Nuclear families are living increasingly busy lifestyles with two working parents. This coupled with higher income levels among the middle-class remain key demand drivers for indoor play facilities.
The showcased investment opportunity is one such enterprise, offering a safe and monitored environments for children to explore, play and learn. This is and ideal indoor entertainment alternative to the increasing use of screen time (smartphones/tabs/TV/laptops).
|To open a new edutainment centre in the Ja-ela/Wattala area
|Total CAPEX Requirement
Fun Factory currently has a total capacity of up to 250 children across its two locations at Nawala and Mount Lavinia. The locations offer a range of packages including walk-in play, birthday/event celebrations, and drop-and-shop facilities. The company is now seeking an investment of LKR 10 million (in return for a 20% stake in the business) to support its expansion plans.
The company aims to use this capital to open a new facility in either Ja-Ela or Wattala (urban areas), with a capacity of about 200 children. New activities will include pre-school and day-care facilities, a role play zone as well as a drama play center.
Fun Factory believes that it can offer the following value proposition through expansion of its edutainment facilities:
1) A safe and monitored environment for children to increase knowledge retention, build creative skills and develop interaction skills
2) A place for families to spend time together, celebrate birthdays and special occasions.