Obtaining a good education is a key aspect in all our lives. The foundation for this is set at a very young age. Despite Sri Lanka having a high a high literacy rate and a high school going population, the quality of education is poor especially in the Science, Technology, Engineering and Mathematics (STEM). This is compounded poor English language skills.
As a result parents seek additional channels such as Tuition Classes, News Papers, Books, Magazines, TV programs to educate their children.
A key recent development, is the growing intent penetration which is a shot in the arm for education. This channel is now looked at as mode to provide safe, easily accessible, customizable education to children. This project is one such educational software.
Marketing Campaign | 3,500,000 |
Product Development | 1,500,000 |
Working Capital | 500,000 |
Total CAPEX Requirement | 5,500,000 |
To provide exam papers and tests for kids between the ages of 1- 13 under different package systems for their school syllabus to achieve a good grade on monthly basis.